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Florack, Arnd ORCID: 0000-0001-9906-0043, Koch, Teresa, Haasova, Simona ORCID: 0000-0002-3993-0462, Kunz, Sonja ORCID: 0000-0001-6196-3298 and Alves, Hans (2021). The Differentiation Principle: Why Consumers Often Neglect Positive Attributes of Novel Food Products. J. Consum. Psychol., 31 (4). S. 684 - 706. CHICHESTER: JOHN WILEY & SONS LTD. ISSN 1532-7663

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