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Kouki-Block, Monia and Wellbrock, Christian-Mathias ORCID: 0000-0003-4961-9421 (2022). Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners' Decision-Making. J. Media Bus. Stud., 19 (1). S. 29 - 52. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 2376-2977

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