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Journal Article
Kouki-Block, Monia and Wellbrock, Christian-Mathias 
ORCID: 0000-0003-4961-9421
(2022).
Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners' Decision-Making.
J. Media Bus. Stud., 19 (1).
S. 29 - 52.
ABINGDON:
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD.
ISSN 2376-2977