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Li, Kang, Huang, Guanxiong ORCID: 0000-0002-8588-1454 and Bente, Gary (2016). The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements. Comput. Hum. Behav., 54. S. 522 - 531. OXFORD: PERGAMON-ELSEVIER SCIENCE LTD. ISSN 1873-7692

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