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Journal Article
Li, Kang, Huang, Guanxiong 
ORCID: 0000-0002-8588-1454 and Bente, Gary
(2016).
The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements.
Comput. Hum. Behav., 54.
S. 522 - 531.
OXFORD:
PERGAMON-ELSEVIER SCIENCE LTD.
ISSN 1873-7692