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Journal Article
Eisingerich, Andreas B., Marchand, Andre 
ORCID: 0000-0002-2531-9881, Fritze, Martin P. and Dong, Lin
(2019).
Hook vs. hope: How to enhance customer engagement through gamification.
Int. J. Res. Mark., 36 (2).
S. 200 - 216.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001
Fritze, Martin P., Marchand, Andre ORCID: 0000-0002-2531-9881, Eisingerich, Andreas B. and Benkenstein, Martin
(2020).
Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership.
J. Serv. Res., 23 (3).
S. 368 - 386.
THOUSAND OAKS:
SAGE PUBLICATIONS INC.
ISSN 1552-7379
Gobrecht, Friederike and Marchand, Andre ORCID: 0000-0002-2531-9881
(2023).
The finitude of life-How mortality salience affects consumer behavior: A review.
J. Consum. Behav., 22 (1).
S. 199 - 217.
HOBOKEN:
WILEY.
ISSN 1479-1838
Marchand, Andre ORCID: 0000-0002-2531-9881, Hennig-Thurau, Thorsten and Wiertz, Caroline
(2017).
Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success.
Int. J. Res. Mark., 34 (2).
S. 336 - 355.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001
Marchand, Andre ORCID: 0000-0002-2531-9881, Paul, Michael, Hennig-Thurau, Thorsten and Puchner, Georg
(2017).
How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms.
J. Serv. Res., 20 (2).
S. 105 - 120.
THOUSAND OAKS:
SAGE PUBLICATIONS INC.
ISSN 1552-7379