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Journal Article

Muetterlein, Joschka and Kunz, Reinhard E. (2017). Innovate alone or with others? Influence of entrepreneurial orientation and alliance orientation on media business model innovation. J. Media Bus. Stud., 14 (3). S. 173 - 188. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 2376-2977

Muetterlein, Joschka, Kunz, Reinhard E. and Baier, Daniel (2019). Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case. Technol. Forecast. Soc. Chang., 145. S. 113 - 125. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1873-5509

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