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Spann, Martin ORCID: 0000-0003-4645-3913, Fischer, Marc ORCID: 0000-0002-9012-2292 and Tellis, Gerard J. (2015). Skimming or Penetration? Strategic Dynamic Pricing for New Products. Marketing science, 34 (2). 235 -250. CATONSVILLE: INFORMS. ISSN 1526-548X