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Jump to: 2017 | 2011
Number of items: 2.

2017

Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang and Reinartz, Werner J. (2017). When and why do customer solutions pay off in business markets? J. Acad. Mark. Sci., 45 (4). S. 490 - 513. NEW YORK: SPRINGER. ISSN 1552-7824

2011

Ulaga, Wolfgang and Reinartz, Werner J. (2011). Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully. J. Mark., 75 (6). S. 5 - 24. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

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