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2019
Kaspar, Kai 
ORCID: 0000-0002-5092-6798, Weber, Sarah Lucia and Wilbers, Anne-Kathrin
(2019).
Personally relevant online advertisements: Effects of demographic targeting on visual attention and brand evaluation.
PLOS ONE, 14 (2).
e0212419.
PLOS / Public Library of Science.
ISSN 1932-6203