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Journal Article

Kaspar, Kai ORCID: 0000-0002-5092-6798, Weber, Sarah Lucia and Wilbers, Anne-Kathrin (2019). Personally relevant online advertisements: Effects of demographic targeting on visual attention and brand evaluation. PLOS ONE, 14 (2). e0212419. PLOS / Public Library of Science. ISSN 1932-6203

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