![]() | Up a level |
Number of items: 2.
Gensler, Sonja, Voelckner, Franziska, Liu-Thompkins, Yuping and Wiertz, Caroline (2013). Managing Brands in the Social Media Environment. J. Interact. Mark., 27 (4). S. 242 - 257. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1520-6653
Marchand, Andre ORCID: 0000-0002-2531-9881, Hennig-Thurau, Thorsten and Wiertz, Caroline
(2017).
Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success.
Int. J. Res. Mark., 34 (2).
S. 336 - 355.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001