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Number of items: 2.

Journal Article

Gensler, Sonja, Voelckner, Franziska, Liu-Thompkins, Yuping and Wiertz, Caroline (2013). Managing Brands in the Social Media Environment. J. Interact. Mark., 27 (4). S. 242 - 257. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1520-6653

Marchand, Andre ORCID: 0000-0002-2531-9881, Hennig-Thurau, Thorsten and Wiertz, Caroline (2017). Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. Int. J. Res. Mark., 34 (2). S. 336 - 355. AMSTERDAM: ELSEVIER. ISSN 1873-8001

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