Universität zu Köln

Schwens, Christian, Zapkau, Florian B., Brouthers, Keith D. and Hollender, Lina (2018). Limits to international entry mode learning in SMEs. J. Int. Bus. Stud., 49 (7). S. 809 - 832. BASINGSTOKE: PALGRAVE MACMILLAN LTD. ISSN 1478-6990

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Abstract

Despite extensive research, the literature is unclear about the circumstances under which a firm learns from its past foreign entry modes and how this experiential learning is related to future mode choices. Building on the internationalization process (IP) model and the idea that some experiential learning is location-bound, while other learning is non-location-bound, we develop and test theory to explain how experiential learning about foreign operation modes and markets impact future mode choices in new foreign markets. Overall, we argue that mode-based experiential learning is limited. Through the repeated use of a specific operation mode firms develop routines and processes that are non-location-bound and can be replicated in new foreign markets, leading to the use of this same mode type in new locations. But when complemented by experiential learning about a target market/ region firms opt for operation modes with greater commitment in new foreign markets. Drawing on a sample of German SMEs and examining four different types of entry modes we find some support. However, we also identify a number of notable exceptions to our theory. In this way, we help provide unique new insights informing future IP model, experiential learning, and international entry mode research.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Schwens, Christian UNSPECIFIED UNSPECIFIED UNSPECIFIED Zapkau, Florian B. UNSPECIFIED UNSPECIFIED UNSPECIFIED Brouthers, Keith D. UNSPECIFIED UNSPECIFIED UNSPECIFIED Hollender, Lina UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-173708
DOI:	10.1057/s41267-018-0161-9
Journal or Publication Title:	J. Int. Bus. Stud.
Volume:	49
Number:	7
Page Range:	S. 809 - 832
Date:	2018
Publisher:	PALGRAVE MACMILLAN LTD
Place of Publication:	BASINGSTOKE
ISSN:	1478-6990
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language MEDIUM-SIZED ENTERPRISES; BUSINESS RESEARCH; MARKET ENTRY; JAPANESE FIRMS; STRATEGIC MANAGEMENT; PSYCHIC DISTANCE; JOINT-VENTURE; PROBIT MODELS; SERVICE FIRMS; FOREIGN ENTRY Multiple languages Business; Management Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/17370