Universität zu Köln

Beautemps, Jacob and Bresges, Andre (2021). What Comprises a Successful Educational Science YouTube Video? A Five-Thousand User Survey on Viewing Behaviors and Self-Perceived Importance of Various Variables Controlled by Content Creators. Front. Commun., 5. LAUSANNE: FRONTIERS MEDIA SA. ISSN 2297-900X

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Abstract

Educational videos on digital platforms are an attractive way of learning, especially for the younger generation, as they provide easy, personalizable access to a wide variety of content. Allowing for simplified explanations and visual demonstrations, educational videos are highly suitable for scientific content. With 500 h of video content uploaded per minute, YouTube is the most used user-generated video content platform worldwide. This study provides an initial insight into the elements which influence the perceived quality of educational science videos by viewers, with a special focus on natural science videos. In response to a call for study participants via various German natural science and technology YouTube and Instagram channels, over 5,000 participants between the ages of 9 to 72 (M = 18, SD = 8.78) completed a web questionnaire. The questionnaire focused on the participants' viewing behaviors and their self-perception of the importance of the content-creator controlled variables.It was found that there are six key elements for a successful educational YouTube video: 1) structure, 2) reliability, 3) quality, 4) community integration, 5) presenter, 6) topic. Based on these elements, a checklist with 17 recommendations for the creation of successful educational videos was developed, serving as a practical guideline for content creators.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Beautemps, Jacob UNSPECIFIED UNSPECIFIED UNSPECIFIED Bresges, Andre UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-564225
DOI:	10.3389/fcomm.2020.600595
Journal or Publication Title:	Front. Commun.
Volume:	5
Date:	2021
Publisher:	FRONTIERS MEDIA SA
Place of Publication:	LAUSANNE
ISSN:	2297-900X
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language COMMUNICATION Multiple languages Communication Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/56422