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Number of items: 6.

Journal Article

Bekk, Magdalena, Spoerrle, Matthias, Voelckner, Franziska, Spiess, Erika and Woschee, Ralph (2017). What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising. Mark. Lett., 28 (4). S. 509 - 523. DORDRECHT: SPRINGER. ISSN 1573-059X

Bruno, Pascal, Melnyk, Valentyna ORCID: 0000-0003-4963-4584 and Voelckner, Franziska (2017). Temperature and emotions: Effects of physical temperature on responses to emotional advertising. Int. J. Res. Mark., 34 (1). S. 302 - 321. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Gensler, Sonja, Voelckner, Franziska, Egger, Marc, Fischbach, Kai ORCID: 0000-0001-5721-5369 and Schoder, Detlef (2016). Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. Int. J. Electron. Commer., 20 (1). S. 112 - 142. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 1557-9301

Hofmann, Julian, Clement, Michel ORCID: 0000-0001-6769-6709, Voelckner, Franziska and Hennig-Thurau, Thorsten (2017). Empirical generalizations on the impact of stars on the economic success of movies. Int. J. Res. Mark., 34 (2). S. 442 - 462. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Klein, Kristina ORCID: 0000-0002-2876-7671, Voelckner, Franziska, Bruno, Hernan A., Sattler, Henrik and Bruno, Pascal (2019). Brand Positioning Based on Brand Image-Country Image Fit. Mark. Sci., 38 (3). S. 516 - 539. CATONSVILLE: INFORMS. ISSN 1526-548X

Schulz, Michael and Voelckner, Franziska (2020). IT'S ALL IN THE MIX: HOW USER-DESIGNED PRODUCTS AND COMPANY-DESIGNED PRODUCTS CAN PEACEFULLY COEXIST. Int. J. Innov. Manag., 24 (7). SINGAPORE: WORLD SCIENTIFIC PUBL CO PTE LTD. ISSN 1757-5877

This list was generated on Sat Feb 27 05:33:03 2021 CET.