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Journal Article
Bekk, Magdalena, Spoerrle, Matthias, Voelckner, Franziska, Spiess, Erika and Woschee, Ralph (2017). What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising. Mark. Lett., 28 (4). S. 509 - 523. DORDRECHT: SPRINGER. ISSN 1573-059X
Bruno, Pascal, Melnyk, Valentyna 
ORCID: 0000-0003-4963-4584 and Voelckner, Franziska
(2017).
Temperature and emotions: Effects of physical temperature on responses to emotional advertising.
Int. J. Res. Mark., 34 (1).
S. 302 - 321.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001
Gensler, Sonja, Voelckner, Franziska, Egger, Marc, Fischbach, Kai ORCID: 0000-0001-5721-5369 and Schoder, Detlef
(2016).
Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews.
Int. J. Electron. Commer., 20 (1).
S. 112 - 142.
ABINGDON:
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD.
ISSN 1557-9301
Hofmann, Julian, Clement, Michel ORCID: 0000-0001-6769-6709, Voelckner, Franziska and Hennig-Thurau, Thorsten
(2017).
Empirical generalizations on the impact of stars on the economic success of movies.
Int. J. Res. Mark., 34 (2).
S. 442 - 462.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001
Klein, Kristina ORCID: 0000-0002-2876-7671, Voelckner, Franziska, Bruno, Hernan A., Sattler, Henrik and Bruno, Pascal
(2019).
Brand Positioning Based on Brand Image-Country Image Fit.
Mark. Sci., 38 (3).
S. 516 - 539.
CATONSVILLE:
INFORMS.
ISSN 1526-548X
Schulz, Michael and Voelckner, Franziska (2020). IT'S ALL IN THE MIX: HOW USER-DESIGNED PRODUCTS AND COMPANY-DESIGNED PRODUCTS CAN PEACEFULLY COEXIST. Int. J. Innov. Manag., 24 (7). SINGAPORE: WORLD SCIENTIFIC PUBL CO PTE LTD. ISSN 1757-5877