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Number of items: 6.


Stäbler, Samuel (2018). Three Essays on the Positive and Negative Consequences of Corporate Social Responsibility and Irresponsibility. PhD thesis, Universität zu Köln.


Lennartz, Eric Michael (2016). Essays on Consumer Perception - Applications to Inflation, Business-to-Business Brands, and Response Styles. PhD thesis, Universität zu Köln.

Backhaus, Max Philipp (2016). Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity. PhD thesis, Universität zu Köln.


Wagner, Nils (2011). A Descriptive and Normative Analysis of Marketing Budgeting. PhD thesis, Universität zu Köln.


Scheel-Kopeinig, Sabine (2010). Aufsätze zur Selbstselektion und zum Messemanagement. PhD thesis, Universität zu Köln.


Heyke, Katja (2001). Kommunikationspolitik wissenschaftlicher Bibliotheken - dargestellt am Beispiel des Kölner Literaturdienstes der Universitäts- und Stadtbibliothek Köln. Masters thesis, Universität zu Köln.

This list was generated on Sat Feb 27 01:10:13 2021 CET.