Universität zu Köln

2025

Karagür, Zeynep ORCID: 0000-0002-0208-9155 (2025). Navigating the Branding Landscape: The Relevance of Brands and Brand Measures for Consumers and Firms. PhD thesis, Universität zu Köln.

2023

Gemmer, Lars ORCID: 0000-0003-2650-2861 (2023). Antecedents of ESG-Related Corporate Misconduct: Theoretical Considerations and Machine Learning Applications. PhD thesis, Universität zu Köln.

2018

Stäbler, Samuel (2018). Three Essays on the Positive and Negative Consequences of Corporate Social Responsibility and Irresponsibility. PhD thesis, Universität zu Köln.

2016

Lennartz, Eric Michael (2016). Essays on Consumer Perception - Applications to Inflation, Business-to-Business Brands, and Response Styles. PhD thesis, Universität zu Köln.

Backhaus, Max Philipp (2016). Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity. PhD thesis, Universität zu Köln.

2011

Wagner, Nils (2011). A Descriptive and Normative Analysis of Marketing Budgeting. PhD thesis, Universität zu Köln.

2010

Scheel-Kopeinig, Sabine (2010). Aufsätze zur Selbstselektion und zum Messemanagement. PhD thesis, Universität zu Köln.

2001

Heyke, Katja (2001). Kommunikationspolitik wissenschaftlicher Bibliotheken - dargestellt am Beispiel des Kölner Literaturdienstes der Universitäts- und Stadtbibliothek Köln. Masters thesis, Universität zu Köln.