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2023
Becker, Maren ORCID: 0000-0003-0805-6167, Scholdra, Thomas P., Berkmann, Manuel and Reinartz, Werner J.
(2023).
The Effect of Content on Zapping in TV Advertising.
J. Mark., 87 (2).
S. 275 - 298.
THOUSAND OAKS:
SAGE PUBLICATIONS INC.
ISSN 1547-7185
2022
Scholdra, Thomas P., Wichmann, Julian R. K., Eisenbeiss, Maik ORCID: 0000-0002-0859-3512 and Reinartz, Werner J.
(2022).
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior.
J. Mark., 86 (4).
S. 95 - 118.
THOUSAND OAKS:
SAGE PUBLICATIONS INC.
ISSN 1547-7185
Wichmann, Julian R. K., Wiegand, Nico ORCID: 0000-0002-7348-7716 and Reinartz, Werner J.
(2022).
The Platformization of Brands.
J. Mark., 86 (1).
S. 109 - 132.
THOUSAND OAKS:
SAGE PUBLICATIONS INC.
ISSN 1547-7185
2019
Becker, Maren, Wiegand, Nico ORCID: 0000-0002-7348-7716 and Reinartz, Werner J.
(2019).
Does It Pay to Be Real? Understanding Authenticity in TV Advertising.
J. Mark., 83 (1).
S. 24 - 51.
THOUSAND OAKS:
SAGE PUBLICATIONS INC.
ISSN 1547-7185
2018
Ptok, Annette, Jindal, Rupinder P. and Reinartz, Werner J. (2018). Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges. J. Acad. Mark. Sci., 46 (6). S. 987 - 1012. NEW YORK: SPRINGER. ISSN 1552-7824
Ptok, Annette, Jindal, Rupinder P. and Reinartz, Werner J. (2018). selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges (vol 46, pg 987, 2018). J. Acad. Mark. Sci., 46 (6). S. 1012 - 1014. NEW YORK: SPRINGER. ISSN 1552-7824
2017
Lobschat, Lara, Osinga, Ernst C. and Reinartz, Werner J. (2017). What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements. J. Mark. Res., 54 (6). S. 901 - 914. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7193
Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang and Reinartz, Werner J. (2017). When and why do customer solutions pay off in business markets? J. Acad. Mark. Sci., 45 (4). S. 490 - 513. NEW YORK: SPRINGER. ISSN 1552-7824
2016
Reinartz, Werner J. (2016). Crafting a JMR Manuscript. J. Mark. Res., 53 (1). S. 139 - 142. CHICAGO: AMER MARKETING ASSOC. ISSN 1547-7193
2011
Ulaga, Wolfgang and Reinartz, Werner J. (2011). Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully. J. Mark., 75 (6). S. 5 - 24. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185