Universität zu Köln

Journal Article

Becker, Maren ORCID: 0000-0003-0805-6167, Scholdra, Thomas P., Berkmann, Manuel and Reinartz, Werner J. (2023). The Effect of Content on Zapping in TV Advertising. J. Mark., 87 (2). S. 275 - 298. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

Becker, Maren, Wiegand, Nico ORCID: 0000-0002-7348-7716 and Reinartz, Werner J. (2019). Does It Pay to Be Real? Understanding Authenticity in TV Advertising. J. Mark., 83 (1). S. 24 - 51. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

Lobschat, Lara, Osinga, Ernst C. and Reinartz, Werner J. (2017). What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements. J. Mark. Res., 54 (6). S. 901 - 914. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7193

Ptok, Annette, Jindal, Rupinder P. and Reinartz, Werner J. (2018). Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges. J. Acad. Mark. Sci., 46 (6). S. 987 - 1012. NEW YORK: SPRINGER. ISSN 1552-7824

Ptok, Annette, Jindal, Rupinder P. and Reinartz, Werner J. (2018). selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges (vol 46, pg 987, 2018). J. Acad. Mark. Sci., 46 (6). S. 1012 - 1014. NEW YORK: SPRINGER. ISSN 1552-7824

Reinartz, Werner J. (2016). Crafting a JMR Manuscript. J. Mark. Res., 53 (1). S. 139 - 142. CHICAGO: AMER MARKETING ASSOC. ISSN 1547-7193

Scholdra, Thomas P., Wichmann, Julian R. K., Eisenbeiss, Maik ORCID: 0000-0002-0859-3512 and Reinartz, Werner J. (2022). Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior. J. Mark., 86 (4). S. 95 - 118. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

Ulaga, Wolfgang and Reinartz, Werner J. (2011). Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully. J. Mark., 75 (6). S. 5 - 24. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

Wichmann, Julian R. K., Wiegand, Nico ORCID: 0000-0002-7348-7716 and Reinartz, Werner J. (2022). The Platformization of Brands. J. Mark., 86 (1). S. 109 - 132. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang and Reinartz, Werner J. (2017). When and why do customer solutions pay off in business markets? J. Acad. Mark. Sci., 45 (4). S. 490 - 513. NEW YORK: SPRINGER. ISSN 1552-7824