Universität zu Köln

2022

Bekk, Magdalena, Eppmann, Rene, Klein, Kristina and Voelckner, Franziska (2022). All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design. Int. J. Res. Mark., 39 (4). S. 1059 - 1082. AMSTERDAM: ELSEVIER. ISSN 1873-8001

2021

Klein, Kristina ORCID: 0000-0002-2876-7671, Melnyk, Valentyna ORCID: 0000-0003-4963-4584 and Voelckner, Franziska (2021). Effects of background music on evaluations of visual images. Psychol. Mark., 38 (12). S. 2240 - 2247. HOBOKEN: WILEY. ISSN 1520-6793

Kuepper, Denise Marie, Klein, Kristina and Voelckner, Franziska (2021). Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy. Hum. Resour. Manage. Rev., 31 (1). AMSTERDAM: ELSEVIER. ISSN 1873-7889

2020

Schulz, Michael and Voelckner, Franziska (2020). IT'S ALL IN THE MIX: HOW USER-DESIGNED PRODUCTS AND COMPANY-DESIGNED PRODUCTS CAN PEACEFULLY COEXIST. Int. J. Innov. Manag., 24 (7). SINGAPORE: WORLD SCIENTIFIC PUBL CO PTE LTD. ISSN 1757-5877

2019

Klein, Kristina ORCID: 0000-0002-2876-7671, Voelckner, Franziska, Bruno, Hernan A., Sattler, Henrik and Bruno, Pascal (2019). Brand Positioning Based on Brand Image-Country Image Fit. Mark. Sci., 38 (3). S. 516 - 539. CATONSVILLE: INFORMS. ISSN 1526-548X

2017

Bekk, Magdalena, Spoerrle, Matthias, Voelckner, Franziska, Spiess, Erika and Woschee, Ralph (2017). What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising. Mark. Lett., 28 (4). S. 509 - 523. DORDRECHT: SPRINGER. ISSN 1573-059X

Bruno, Pascal, Melnyk, Valentyna ORCID: 0000-0003-4963-4584 and Voelckner, Franziska (2017). Temperature and emotions: Effects of physical temperature on responses to emotional advertising. Int. J. Res. Mark., 34 (1). S. 302 - 321. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Hofmann, Julian, Clement, Michel ORCID: 0000-0001-6769-6709, Voelckner, Franziska and Hennig-Thurau, Thorsten (2017). Empirical generalizations on the impact of stars on the economic success of movies. Int. J. Res. Mark., 34 (2). S. 442 - 462. AMSTERDAM: ELSEVIER. ISSN 1873-8001

2016

Gensler, Sonja, Voelckner, Franziska, Egger, Marc, Fischbach, Kai ORCID: 0000-0001-5721-5369 and Schoder, Detlef (2016). Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. Int. J. Electron. Commer., 20 (1). S. 112 - 142. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 1557-9301

2015

Becker, Jan-Michael ORCID: 0000-0003-3013-3739, Ringle, Christian M. ORCID: 0000-0002-7027-8804, Sarstedt, Marko ORCID: 0000-0002-5424-4268 and Voelckner, Franziska (2015). How collinearity affects mixture regression results. Mark. Lett., 26 (4). S. 643 - 660. DORDRECHT: SPRINGER. ISSN 1573-059X

2013

Becker, Jan-Michael ORCID: 0000-0003-3013-3739, Rai, Arun, Ringle, Christian M. and Voelckner, Franziska (2013). DISCOVERING UNOBSERVED HETEROGENEITY IN STRUCTURAL EQUATION MODELS TO AVERT VALIDITY THREATS. MIS Q., 37 (3). S. 665 - 716. MINNEAPOLIS: SOC INFORM MANAGE-MIS RES CENT. ISSN 0276-7783

Gensler, Sonja, Voelckner, Franziska, Liu-Thompkins, Yuping and Wiertz, Caroline (2013). Managing Brands in the Social Media Environment. J. Interact. Mark., 27 (4). S. 242 - 257. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1520-6653

2012

Melnyk, Valentyna ORCID: 0000-0003-4963-4584, Klein, Kristina ORCID: 0000-0002-2876-7671 and Voelckner, Franziska (2012). The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries. J. Mark., 76 (6). S. 21 - 38. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

2010

Fischer, Marc, Voelckner, Franziska and Sattler, Henrik (2010). How Important Are Brands? A Cross-Category, Cross-Country Study. J. Mark. Res., 47 (5). S. 823 - 840. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7193

Sattler, Henrik, Voelckner, Franziska, Riediger, Claudia and Ringle, Christian M. (2010). The impact of brand extension success drivers on brand extension price premiums. Int. J. Res. Mark., 27 (4). S. 319 - 329. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Voelckner, Franziska, Sattler, Henrik, Hennig-Thurau, Thorsten and Ringle, Christian M. (2010). The Role of Parent Brand Quality for Service Brand Extension Success. J. Serv. Res., 13 (4). S. 379 - 397. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-7379