Universität zu Köln

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Berkmann, Manuel (2019). Essays on Customer Engagement Strategies and Tactics in Business and Consumer Markets. PhD thesis, Universität zu Köln.

Becker, Maren (2017). Advertising effectiveness: the role of content. PhD thesis, Universität zu Köln.

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Münster, Robert Alexej ORCID: 0000-0003-3381-6287 (2025). Decoding Sales Success: Language, Hiring, and Key Performance Categories. PhD thesis, Universität zu Köln.

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Ptok, Annette (2017). Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness. PhD thesis, Universität zu Köln.

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Serafin, Marcin (2015). The Temporal Structures of the Economy: The Working Day of Taxi Drivers in Warsaw. PhD thesis, Universität zu Köln.

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Weidenbörner, Vincent ORCID: 0000-0003-2447-7228, Gleue, Marvin, Feldhaus, Christoph and Werthschulte, Madeline (2025). Which tariff to choose? How individual attitudes and preferences explain demand for flexible electricity tariffs in Germany. Energy Research & Social Science, 121. pp. 1-14. Elsevier. ISSN 2214-6296

Wichmann, Julian Raphael Klaus ORCID: 0000-0003-0205-5243 (2019). The Evolving Brand-Consumer Relationship - The Impact of Business Cycles, Digital Platforms, and New Advertising Technologies. PhD thesis, Universität zu Köln.