Universität zu Köln

B

Berkmann, Manuel (2019). Essays on Customer Engagement Strategies and Tactics in Business and Consumer Markets. PhD thesis, Universität zu Köln.

Becker, Maren (2017). Advertising effectiveness: the role of content. PhD thesis, Universität zu Köln.

P

Ptok, Annette (2017). Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness. PhD thesis, Universität zu Köln.

S

Serafin, Marcin (2015). The Temporal Structures of the Economy: The Working Day of Taxi Drivers in Warsaw. PhD thesis, Universität zu Köln.

W

Wichmann, Julian Raphael Klaus ORCID: 0000-0003-0205-5243 (2019). The Evolving Brand-Consumer Relationship - The Impact of Business Cycles, Digital Platforms, and New Advertising Technologies. PhD thesis, Universität zu Köln.