Universität zu Köln

Article

Weidenbörner, Vincent ORCID: 0000-0003-2447-7228, Gleue, Marvin, Feldhaus, Christoph and Werthschulte, Madeline (2025). Which tariff to choose? How individual attitudes and preferences explain demand for flexible electricity tariffs in Germany. Energy Research & Social Science, 121. pp. 1-14. Elsevier. ISSN 2214-6296

Thesis

Münster, Robert Alexej ORCID: 0000-0003-3381-6287 (2025). Decoding Sales Success: Language, Hiring, and Key Performance Categories. PhD thesis, Universität zu Köln.

Berkmann, Manuel (2019). Essays on Customer Engagement Strategies and Tactics in Business and Consumer Markets. PhD thesis, Universität zu Köln.

Wichmann, Julian Raphael Klaus ORCID: 0000-0003-0205-5243 (2019). The Evolving Brand-Consumer Relationship - The Impact of Business Cycles, Digital Platforms, and New Advertising Technologies. PhD thesis, Universität zu Köln.

Becker, Maren (2017). Advertising effectiveness: the role of content. PhD thesis, Universität zu Köln.

Ptok, Annette (2017). Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness. PhD thesis, Universität zu Köln.

Serafin, Marcin (2015). The Temporal Structures of the Economy: The Working Day of Taxi Drivers in Warsaw. PhD thesis, Universität zu Köln.