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Group by: Date | Creators | Item Type | No Grouping
Jump to: 2025 | 2019 | 2017 | 2015
Number of items: 6.

2025

Münster, Robert Alexej ORCID: 0000-0003-3381-6287 (2025). Decoding Sales Success: Language, Hiring, and Key Performance Categories. PhD thesis, Universität zu Köln.

2019

Berkmann, Manuel (2019). Essays on Customer Engagement Strategies and Tactics in Business and Consumer Markets. PhD thesis, Universität zu Köln.

Wichmann, Julian Raphael Klaus ORCID: 0000-0003-0205-5243 (2019). The Evolving Brand-Consumer Relationship - The Impact of Business Cycles, Digital Platforms, and New Advertising Technologies. PhD thesis, Universität zu Köln.

2017

Becker, Maren (2017). Advertising effectiveness: the role of content. PhD thesis, Universität zu Köln.

Ptok, Annette (2017). Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness. PhD thesis, Universität zu Köln.

2015

Serafin, Marcin (2015). The Temporal Structures of the Economy: The Working Day of Taxi Drivers in Warsaw. PhD thesis, Universität zu Köln.

This list was generated on Mon Aug 25 11:20:26 2025 CEST.